“You can now swipe your Sephora Credit Card”

Well..that’s an interesting phrase to get used to.

Yep, Sephora announces their exclusive credit card while teaming up with VISA so you can use it anywhere. That means for gas..even for coffee.

They are said to launch it later this Spring and I think we can start rolling the ball now! I want to see how they market it to us in stores and if any of the benefits are worth it.

We know ULTA Beauty launched their credit card with VISA years ago and it might’ve been one of the best decisions they’ve done so early on in their retail career. Reason being is because their rewards system is KICK ASS and they know it!

It’s so magical to see how companies like VISA are eager to team up with ULTA and Sephora. It demonstrates strong and stable growth in beauty retail.

At ULTA, every dollar spent on the credit card is worth a point and while they accumulate over time, certain ranges of points are qualified as money off of your purchases. You can also use your reward money anytime. (On prestige makeup too!)

Not to mention the magazines and coupons that come in the mail with the classic $3.50 off.

So this is cool, I’ve hyped myself up for ULTA. But it’s Sephora that is launching their credit card now and last time I checked, points get us samples..small samples.

I can’t forget about that birthday gift though!

But seriously, Sephora’s rewards system isn’t up to par with ULTA’s when I think about how much they give back to the customer. Which is KEY to customer growth!

I would totally use their credit card for gas, makeup, shoes, etc if it meant the point system gave money back (reward money), the way ULTA does.

Do I think it’s worth spending more money for samples? No.

Do I think it’s worth spending more money for money back? Yes.

Thank you for coming to my Ted Talk.

While Sephora hasn’t hit us with the news yet, it might be because they’re attempting to fix how the reward system will play its part in the new credit card. *crosses fingers*

They did disclaim there will be some differences between the credit card rewards and the beauty insider rewards. Let’s just hope this becomes clarified. Only way to go from here is up!

Andrea Zaretsky, Senior VP of CRM and Loyalty at Sephora said, “The Sephora Credit Card was the next natural step in our loyalty journey…taking our client experiences to the next level through special access, rewards and perks.”

For those approved that don’t have a rewards membership already, they will be automatically signed up! So this is all supposed to be for the grand scheme of loyalty in the points system.

I agree, that’s a smart move! And Sephora might need a better point system incentive to add on. If they do change the benefits to reward money after years of petite-cute samples, ULTA will look like the OG of beauty retail 101. *flips hair*

Are you going to apply for the Sephora Credit Card? Tell me your thoughts below!

Enjoy your week lovebugs, xo

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Dear White People: Antoinette Robertson

 *No Spoilers here!

If you haven’t seen one of Netflix’s original series, Dear White People, you’re missing out BIG time. The hit show came out late April 2017 and has been a huge success since. Not only does Dear White People dive into the world of a college lifestyle we all seem to fantasize about, but it targets the injustice and unnoticeable wrong-doings created by a society that ignores it and claim movements as “annoying”. This show is a wake up call for people who close their eyes to look around.

Dear White People takes a stand with the help of prospering future generation actors and actresses.

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An actress that made a vital impact on the show was Antoinette Robertson, also known as Colandrea Conners “CoCo” on screen. Born in The Bronx, New York, Robertson has also been casted in Atlanta (2016) and Hart of Dixie (2011). Hidden fact: Robertson is a graduate from Stony Brook University (NY) with a BS in chemistry…beauty and brains?

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She’s smart, sassy and all around a girl you don’t want on your bad side. She doesn’t need her arm candy, Troy Fairbanks, to build her own empire but it did make the show that much more HOT with sex and lust. Her relationship with Troy Fairbanks is one to watch and analyze with situations us females may be putting ourselves into without noticing. If you’re anything like Coco, you know how to play the game right.

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Coco Conners knows she’s sexy and the full package, but having to fit in with her peers at Winchester University made herself vulnerable and irritated when they pushed her buttons. She found herself rooting for the ultimate movement as a black woman but alienated when she felt like things were going to the extreme. – A daily misalliance we see in society, one that we need to build and protect for the sake of all human beings.

How do you make such an impact on camera? Easy, style baby. Coco had the best fashion sense in the show, one that I could not stop staring at each coming episode. I was genuinely excited to see what Coco would wear for the next scene! Her hair, glowing skin, to die for lingerie, matte-velvet shoes.. everything was a perfect match. Her apparel was classy and sophisticated with a touch of sexiness. What else can you expect from a character who’s dream is to work in the White House as a reigning politician? She’s a girl boss.

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In an interview with Glamour Magazine, Antoinette Robertson mentioned the power of femininity and how her role played a huge part in reconciling herself:

“I believe there’s power in femininity. Some people assume you can’t be as intelligent and successful because you decide you want to embrace your femininity—that’s ludicrous. With Coco, they dressed me up like a doll every day. It was a lot of fun for me, so I’m definitely embracing my girly, more feminine side, and I love it. I can totally be a boss and super feminine and wear pink lipstick if I want to, because the world is ours.”

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Let’s just say Antoinette Robertson should be leading the feminine revolution. Who says you can’t be pretty AND powerful? How amazing would it be if I got a chance to sit down and talk to Antoinette Robertson about her next move?

Personally, seeing characters like Coco Conners motivate me to get my ass up, go to the gym, exfoliate my skin and dress to succeed everyday. Which is why Antoinette Robertson is Fashion Inspo of the week.

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Empowered women empower women, I know I’ll be seeing her soon on the big screen and off!

Xoxo