“You can now swipe your Sephora Credit Card”

Well..that’s an interesting phrase to get used to.

Yep, Sephora announces their exclusive credit card while teaming up with VISA so you can use it anywhere. That means for gas..even for coffee.

They are said to launch it later this Spring and I think we can start rolling the ball now! I want to see how they market it to us in stores and if any of the benefits are worth it.

We know ULTA Beauty launched their credit card with VISA years ago and it might’ve been one of the best decisions they’ve done so early on in their retail career. Reason being is because their rewards system is KICK ASS and they know it!

It’s so magical to see how companies like VISA are eager to team up with ULTA and Sephora. It demonstrates strong and stable growth in beauty retail.

At ULTA, every dollar spent on the credit card is worth a point and while they accumulate over time, certain ranges of points are qualified as money off of your purchases. You can also use your reward money anytime. (On prestige makeup too!)

Not to mention the magazines and coupons that come in the mail with the classic $3.50 off.

So this is cool, I’ve hyped myself up for ULTA. But it’s Sephora that is launching their credit card now and last time I checked, points get us samples..small samples.

I can’t forget about that birthday gift though!

But seriously, Sephora’s rewards system isn’t up to par with ULTA’s when I think about how much they give back to the customer. Which is KEY to customer growth!

I would totally use their credit card for gas, makeup, shoes, etc if it meant the point system gave money back (reward money), the way ULTA does.

Do I think it’s worth spending more money for samples? No.

Do I think it’s worth spending more money for money back? Yes.

Thank you for coming to my Ted Talk.

While Sephora hasn’t hit us with the news yet, it might be because they’re attempting to fix how the reward system will play its part in the new credit card. *crosses fingers*

They did disclaim there will be some differences between the credit card rewards and the beauty insider rewards. Let’s just hope this becomes clarified. Only way to go from here is up!

Andrea Zaretsky, Senior VP of CRM and Loyalty at Sephora said, “The Sephora Credit Card was the next natural step in our loyalty journey…taking our client experiences to the next level through special access, rewards and perks.”

For those approved that don’t have a rewards membership already, they will be automatically signed up! So this is all supposed to be for the grand scheme of loyalty in the points system.

I agree, that’s a smart move! And Sephora might need a better point system incentive to add on. If they do change the benefits to reward money after years of petite-cute samples, ULTA will look like the OG of beauty retail 101. *flips hair*

Are you going to apply for the Sephora Credit Card? Tell me your thoughts below!

Enjoy your week lovebugs, xo

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Red heart, Red lips

Hi my beauties! Today I’m going to go step by step on how I achieved my vanity look. I was inspired by Fall, red bold lips and some shimmy-shimmy red on the eyes to pull everything together. Enjoy!

I spend a lot of my time working on my skin because I love a flawless, full-coverage face. I skipped the primer and drenched my skin with Tarte’s Marine Boosting Mist in their ‘Rainforest of the Sea’ collection. It’s not my favorite (sometimes it leaves my skin feeling greasy) but moisturizing your skin is KEY to a smooth canvas.

For foundation I used one of my holy grail, Maybelline Fit Me in the shade 122 (creamy beige). It feels super lightweight on my skin and gives me that medium coverage..trust me, its pigmented! I have super oily skin and although it claims it gives a matte finish, I start getting a shine within an hour. But no complaints here, I’m used to it!

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Because of acne scars, I use LA Girl PRO Conceal in the shade ‘Light Ivory’ over top my cheeks to fade away any scarring that my foundation couldn’t cover. While we’re concealing, I use LA Girl PRO Conceal in the shade ‘Peach Corrector’ to cancel out my dark under bags, it works like a dream; just make sure you blend! Over the peach corrector, I use my ‘Light Ivory’ to neutralize the peach shade and bring some brightness back!

While all my creams/liquids are settling in, I start to fleek out my eyebrows with the Anastasia Beverly Hills Dip Pomade in ‘Granite’ with an angled brush. Granite is the darkest shade ABH provides and it works in my favor because ‘Ebony’ was beginning to be too soft for my brows. I have extremely dark, black eyebrows! I carve out my brows with some concealer and a small-tapered brush to give that sleek, polished look. To lock my brows in, I use my Urban Decay Brow Tamer in ‘clear’, it’s not my go-to because it doesn’t add texture but at least it holds my brows in place!

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Before I set my face with powder, I use this time to contour out my cheekbones with the Sephora Contour Palette in the lightest version. The reason I powder contour over my creams is because I don’t like the cakey, powdery finish if I were to contour over my face powder. In my opinion, after I set my face with my Bare Minerals Bare Pro in the shade ‘Light Natural (09)’, it diminishes the harsh contour shade and blends seamlessly once I apply my face shade; it just looks more natural!

I use my Milani Baked Bronzer in the shade ‘Dolce (09)’, I find myself applying more than 2 layers to bring that bronzy look to my face. It’s build-able if you have the time to layer it on. I skipped the blush and moved on to my Laura Geller Highlighter in the shade ‘Gilded Honey’, this stuff is AMAZING. With or without spritzing some mist, you WILL get that gold reflex.

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For my eyes, I used two of my favorite palettes, ABH Modern Renaissance and Morphe 350. I start with some light browns in the crease and build it up so my red shades won’t start so abruptly over my eyes. I bring the red shades into the outer corners of my eyes and blend up so it’ll meet with the light brown in my crease.

I decided to cut my crease and use a light gold to compliment the red transition in the outer corner. Finally, I love darkening the very outer corners because it elongates my eyes with some dimension. I use a dark brown so it’s not that intense and only blend in that area – not up!

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One of my favorite eyeliners is the NYX Matte liquid liner in the shade ‘black’, the pigment is super dark and glides perfectly with the brush. I applied it to the outer half of my eyes so the cut crease is dominant while giving that almond-shaped effect. For mascara, I used the Maybelline Lash Stiletto in the shade ‘very black’ to really bring my lashes to life without falsies.

Now, the grand finale. Bold, red lips! With such an intense color, I like to map out my lips with a liner so I don’t go crazy and draw outside of the lines. I used the Wet N Wild Gel Lip Liner in the shade ‘Plum Together’, it’s creamy and stays on for hours. I focus a lot on my cupids bow because I love defining my top lip for that heart-shaped pout.

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My red lips are all thanks to the NYX Liquid Suede in ‘Kitten Heels’. It’s a red-blue undertone which compliments my pale skin and brings vibrance. I was totally getting that Selena vibe and I was NOT disappointed!

That’s it for today! Please comment below if you enjoyed this mini step by step vanity look. I can start going into depth and add more engagements if you’d like. Also, comment below what look you’d like to see next!

xoxo