“You can now swipe your Sephora Credit Card”

Well..that’s an interesting phrase to get used to.

Yep, Sephora announces their exclusive credit card while teaming up with VISA so you can use it anywhere. That means for gas..even for coffee.

They are said to launch it later this Spring and I think we can start rolling the ball now! I want to see how they market it to us in stores and if any of the benefits are worth it.

We know ULTA Beauty launched their credit card with VISA years ago and it might’ve been one of the best decisions they’ve done so early on in their retail career. Reason being is because their rewards system is KICK ASS and they know it!

It’s so magical to see how companies like VISA are eager to team up with ULTA and Sephora. It demonstrates strong and stable growth in beauty retail.

At ULTA, every dollar spent on the credit card is worth a point and while they accumulate over time, certain ranges of points are qualified as money off of your purchases. You can also use your reward money anytime. (On prestige makeup too!)

Not to mention the magazines and coupons that come in the mail with the classic $3.50 off.

So this is cool, I’ve hyped myself up for ULTA. But it’s Sephora that is launching their credit card now and last time I checked, points get us samples..small samples.

I can’t forget about that birthday gift though!

But seriously, Sephora’s rewards system isn’t up to par with ULTA’s when I think about how much they give back to the customer. Which is KEY to customer growth!

I would totally use their credit card for gas, makeup, shoes, etc if it meant the point system gave money back (reward money), the way ULTA does.

Do I think it’s worth spending more money for samples? No.

Do I think it’s worth spending more money for money back? Yes.

Thank you for coming to my Ted Talk.

While Sephora hasn’t hit us with the news yet, it might be because they’re attempting to fix how the reward system will play its part in the new credit card. *crosses fingers*

They did disclaim there will be some differences between the credit card rewards and the beauty insider rewards. Let’s just hope this becomes clarified. Only way to go from here is up!

Andrea Zaretsky, Senior VP of CRM and Loyalty at Sephora said, “The Sephora Credit Card was the next natural step in our loyalty journey…taking our client experiences to the next level through special access, rewards and perks.”

For those approved that don’t have a rewards membership already, they will be automatically signed up! So this is all supposed to be for the grand scheme of loyalty in the points system.

I agree, that’s a smart move! And Sephora might need a better point system incentive to add on. If they do change the benefits to reward money after years of petite-cute samples, ULTA will look like the OG of beauty retail 101. *flips hair*

Are you going to apply for the Sephora Credit Card? Tell me your thoughts below!

Enjoy your week lovebugs, xo

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Weekly Words of Resilience

There’s no such thing as self doubt. You just have a bad habit of doubting yourself.

Take this week to admire your strengths.

You bring uniqueness to any table you sit at. That is the power of you.

Take next week to admire your flaws.

You have no idea the light inside that outshines the rest.

Reflect on the reasons you convinced yourself to not take a path you wanted.

Was it worth it? How many more reasons will you justify until you finally reach your full bloom?

I find myself thinking negatively about certain situations in my life when I’m alone in the car with nothing but silent wheels.

I realize there’s no music playing and I allowed my thoughts to go to that dark place.

CHECK YOURSELF.

Address those stressful events by how you will overcome them just like you have overcame everything else to get to the point you are at now.

Pinpoint the doubt and address your strategy every time.

When you realize life will always come with a plan, resilience takes over doubt.

You are powerful through your actions.

Take full control.

Cherish your creativity and start somewhere. xo

 

Victoria’s Secret Swim Wear Launch

Omg it’s almost April?! Almost Summer? Most importantly, almost bikini season?

I’ve been doing a lot of work building up to this Summer season…meaning the gym and some extra water with lemon. These upcoming months are going to be life changing for me, and I know 2019 has some rewards for you too.

It felt like forever waiting for Victoria’s Secret (VS) to drop their swimsuit line. But I totally understand the point of making us wait closer towards the warmer times of the year.

They released the exciting news on March 18th with several pictures and of course, a video on the beach.

I didn’t hear much about it on social which kind of worried me so I thought I’d check them out myself. Ready for my dissapointments? Ready for my favorites? Let’s jump in.

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Let me add, there were over 300 options to choose from on the VS site which made me wonder how much originality could go into the line without becoming overdone. They also announced MORE swimsuits will be added as time goes on.

I think my first dissapointment gave me that impression. The ruffles go too far down for my liking and I like to lengthen my turso as much as possible when wearing a one piece; this would hide the illusion I’m trying to create at the beach.


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The bottom is cute and dainty which could’ve made the swimsuit if it wasn’t for the top. Having the straps all the way towards the ends of the collarbone gives me a bigger chest than I want. Not in the boob-size way, but broader shoulder way..which is not my style.


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I saw this and I instantly thought of PINK! Not Victoria’s Secret. Which gave me the idea that PINK should create their own swimsuit line too since they already want to appeal to a different demographic of women. Do you agree? When I think of VS, I think of sexy and sophisticated.


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My eyes are straining right now! The clash of polka dots and strings of black and white across the chest are too much. This could easily take away the focus of yourself which isn’t what you want. I want something that complements me, not overtakes me.


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Geez, what was with me and one pieces today? Like I said, I need the focus to be me and there’s just too much going on color-wise, it’s distracting. The straps going up her shoulders are too thick, along with the strings falling over. I don’t get the vibe of swimsuit, more like bodysuit!


Woohoo! On to my favorites.

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No doubt I love the color pink. And now it’s paired with purple as a triangle top. The bottom wasn’t what I expected either! I love the look of strings opposite of the band, it gives it that oomph I’ve been waiting for.


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Okay a one piece suit I finally like! The chest is elegantly exposed and the collar bones appear heightened which is exactly what I want. The light pink flower design is soft and graceful which is a good keep in your closet.


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I saw a preview of this suit and was stunned by its simplicity and touch of strings right above the waist. It also came in a bunch of colors but of course purple was my go-to. This could potentially be a really cute suit IF the strings don’t get loose around the waist and droop down..


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I want creative designs but I also want simple designs. Reason being because the more simple it is, the more accessories I can add to play it up each time. Additionally, each time can be a different style centered around pink as opposed to a pattern that must be followed each wear! Get me?


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To make my waist appear smaller, dainty pieces are the way to go. Not only for shape but your tan will look way better when you take your swimsuit off. The cut framing her chest is really modern now; in the past the cuts used to cover more. The color combo is also gorgeous, it reminds me of fresh spring!


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Lastly! A piece to add for my ladies traveling around the world. This is an elegant and conservative swimsuit to travel to places you’re not sure of yet. Not just for the fear of the unknown, but some cultures see two pieces as innappropriate and highly offensive. It’s important while traveling to adjust yourself to their society because you’re in their country now and that’s your way of offering respect. This piece is a great way to fit in but also stand out when it comes to design with the green leaves draping down the side.

Overall, VS offers great simplicity with triangle tops and dainty one pieces. I’d like to see some more creativity with the straps on the tops and more diverse bottoms. I also want to say THANK YOU VS for not only selling thong bottoms. It seems like such a trend to show your whole ass in a bikini and I’m not sure if that’s my style yet…anyone else on board with me?

That’s it! So what did you think? Is it worth checking out yourself on VS.com?

Comment below your favorite and dissapointment!

XO IMG_9496

 

Ulta Beauty Haul: ALL NEW

Hello lovely friends! Isn’t shopping the most therapeutic activity of them all? I swear I could spend hours at Ulta Beauty without even noticing. You know when you’re there for so long they offer you a bag, it was one of those days.

This week I’m sharing my latest spree at Ulta. Everything managed to a total of $57 so talk about budgeting. Nothing too extravagant or prestige, the catch is I’ve never used these products. I decided to branch out from my regular brands of consistent products. Let’s get to it. 

MAKEUP – 

Two products I knew I needed to refill was my mascara and lip gloss. They run out so quickly on me because I use them like everyday. Usually these products I stick to drugstore because it’s so much easier to drive over to your local Giant or Walmart and pick them up.

L’OREAL Voluminous False Fiber Lashes is a beautiful gold-packaged mascara promising full lashes and a durable wand. I chose the shade “Blackest Black” because that’s what flatters my eyes the most!

I’ve had the NYX Lingerie Matte Lipstick once and I wasn’t happy with it because the formula was too drying for me. So I decided to try the NYX Lingerie Shimmer Lipgloss for a poutier look. This is in the shade “Spirit” and it’s a light, shimmery pink gloss. You know I can’t stay away from my pinks!

FACE APPLICATOR –

Who’s just as excited Morphe is at Ulta Beauty now?! WOW ME TOO. Funny story, I was walking around the store looking for a diffused brush for a softer application on my bronzer, the first brush I walked by was IT Cosmetics and it was priced at $18. I kept walking around thinking this IT brush was going to be the best candidate, fair enough it has great reviews!

PLOT TWIST. I stumbled onto Morphe’s aisle and hunched down to the brushes row to see their brushes are like $10! I was over the moon! This diffused brush was $8 and much needed since bronzer has become such a key component in my makeup. I’ve actually never used Morphe’s brushes. Hollllla BH Cosmetics! But, I’m excited to see how they perform.

My other random face applicator is a short blade for peach fuzz and eyebrow detailing! I honestly don’t know where I’d be without it. It makes those small details on your face just disappear. Dermaplaning smoothes the skin and fine lines while also being able to exfoliate pores/hair. This is a perfect trick before applying moisturizer or foundation for achieving that smooth finish!

The last brand I used for this was Sally Beauty. It was okay, nothing special. I’m hoping to see more improvements in my skin like a cleaner finish as a result of the exfoliation. The packaging also looks a bit more professional and directed towards dermaplaning, it was priced at $9.99.

HAIR CARE –

What I’m excited for the most. I recently decided to get side bangs inspired by early 2000’s JLo. At first my hair was long…just long. Now it’s long with side bangs! I want to keep the fullness it brings to my face and add tousled waves. Hello Spring hair phase!

For this tousled control, I bought OGX Locking + Coconut Curls Mousse with a strong hold of 3 out of 5. Crunchy curls do not look good on me so being at a 3 is a perfect balance. I love OGX’s Coconut Shampoo and Conditioner so I’m not that worried over the quality and smell of this Mousse.

Grand finale, I wanted to keep the softness of my waves alive so I bought this OGX Hydrating Oil! I’ve been told to go an extremely soft hand with this because too much and it’ll look like you haven’t washed your hair in 5 days! My plan is to keep this strictly below at the ends of my hair with a peasize amount.

Why do I feel like talking about the reasons for your purchases is always so detailed and exciting? Just me? What products would you like to see a review on?

I hope your weekly reading here was inspiring and makes you think about your next Ulta haul 😉

XO Paulina

 

 

The Miracle of Mascara

Welcome back my beautiful friends. How’s everyone organizing their time to get their business handled?! While you’re on break from being a boss, let’s admire the power of MASCARA. You know you couldn’t live without it.

I admit, I usually say eyebrows frame the face and contouring is life but talk about framing THE EYES. Masacara takes the crown. I look like a boy without masacara!

Three reasons why I believe mascara does this miracle of enhancement.

1. Length – This was definitely the goal we all first wished for when we were little gals trying out mascara. It wasn’t even about the eyes at this point if i’m being honest. It was about how long I can make these dang eye lashes. SO FUTURISTIC, SUCH SORCERY. Brands like Covergirl and Too Faced claim their mascaras do just the trick.

Long lashes barely touching your eyebrows is such a feminine charm. The best way to lengthen your lashes is to find a wand that offers alot of bristles instead of those big, foamy ones. Skinny wands as well so you can see easier as you work your way up the lashes!

2. Volume – Now that I’m in a different stage, volume matters alot to me. I love the fullness it brings all the way down to the root. I’m not a fan of huge gaps in between each lash, volume makes your rims look thick! It fills in the perimeter of your eyes giving off a complete look. That being said, I love clumpy/thick lashes!

I know most people call clumpy lashes “tree branches”, yes I’ve heard this before. But I refuse to wear mascara if I’m not going to make it obvious, if that makes sense. Either way I have to remove it with a wipe at the end of the night so make both products worthwhile!

3. Pigment – My most recent obsession is the absolute intensity change it has on your eyes but also the face. Brands create different colored mascaras, like NYX Cosmetics with shades purple, green, pink and blue.

NYX Color Mascaras at $7.99

Even with dark lashes naturally, the mascara color “Blackest Black” is a common drugstore shade thrown in. LET ME SAY IT WORKS. It’s better for a dark-lash girl like me! My friends with light lashes go through such a change, it’s beautiful! For a softer look, look for mascaras in the shade “Brown”.

SO, WHAT HAVE I BEEN USING LATELY? I use more than one because the more, the better! Honestly I don’t know why, but all you need is a long-lasting one for the layers. I also use a waterproof mascara for special events and even just as a final coat so I know these lashes are going to stay on! Universal use, right?

I also scout for the formula of mascara. I prefer a thick base than thin formula because of my obsession with stand-out lashes. It’s all preference and trial there! Some say high-end mascara is undoubtedly better than drugstore but if the formula is right, I don’t see a problem!

What’s your favorite mascara? Any tips to volumize lashes? Comment below ❤

XO Paulina

Waking Up In 2019

Only a couple days away until the new year! Thankfully when the holidays treat you well, you slide into the new year eager for a new mindset. Maybe for a new goal or continuing tradition that completes your peace.

WHO’S READY?!

This upcoming year, my resolution is to wake up earlier than I did in 2018. This will take LOTS of discipline and maybe some tears, but it’s honestly for the best.

I have the worst habit of sleeping in and just not being able to get up from bed. It’s very upsetting and mentally exhausting. There could be a lot of theories as to why this is happening and how it’s affected me, but I’m ready for the change. It’s crazy how a year will pass by of just fatigue. I don’t want to think about the time I’ve wasted on sleep…..

Waking up around noon is not the life I want anymore! Lately I’ve been watching YouTube videos on how to wake up earlier and the one thing they can’t stress enough is YOU NEED TO HAVE A PURPOSE FOR GETTING UP.

Something needs to excite you enough to get up like coffee, the gym or even the morning news. You need the intention!

My reason would definitely be the gym. I made such a commitment to my physical health this year, knowing I can mold it into my 2019 goal gives me a lot more motivation to get it done!

Hopefully if this was your New Years resolution too, you feel less alone and developed a new strategy to do this.

My more intimate resolution was to become more involved in my church. More involved in my spirituality and relationship with the Lord. That’s for a later post though 🙂

I’m off to New York tomorrow to celebrate the new year and I didn’t want to leave without this wishful thinking.

What’s your new year resolution? Have you thought about your strategy?

Xoxo PAULINA

Drybar gave me major hair inspiration again

Hello my beautiful friends ❤ I wish nothing but love and peace in your day and a wonderful holiday season thus far. I’m grateful for everyone who’s kept up with my life and letting my words make a impact on your lives.

May the word of love be shared and positive affirmations be reciprocated everyday.

– Your fav Sagittarius

Maybe it’s just me, but does anyone with long hair notice they don’t do anything to it anymore? Just air dry after the shower and hope the frizzes stay under control.

What about those days I used to obsessively straighten my hair and slick it back to a sleek ponytail? Or curl my hair and part it in the middle for a bouncy, 70’s effect?

So this wasn’t something I was randomly reminded of. But life has weird ways of reintroducing GOOD, FULFILLING care habits in our lives!

The end of November, I traveled to Las Vegas to celebrate my 21st birthday with my amazing mom basically funding the whole trip. Woot woot!

She booked an appointment to get my hair with Drybar! Working at Ulta Beauty a few years back, I know this brand is a huge seller in dry shampoos and treatments. I was so excited!

My stylist was the cutest! I didn’t know if she wanted to be in the picture aka that’s why you won’t see her face. She was so soft with my scalp and gentle brushing through my hair. I was sad my pineapple mojito was finishing so quickly!

I told her I envisioned loose Hollywood waves so she busted out her curler and went to work after my blow dry. So much talent goes into hair care and styling. Why is this so amazing to share with you all!?

One product that stood out to me the most was the first product she used right before blow drying my hair. It left my hair drying so soft to the touch and my curls came out so shiny! This prep step product is something I have to shop for this week.

After this total hair transformation for the day, I realized how much I’ve been LACKING in styling it. I need to get back into it! What a boost to my spirit and drive to my step.

What hair styles have you all been loving? Should I gather some cute ones and share them?

Xoxo PAULINA