“You can now swipe your Sephora Credit Card”

Well..that’s an interesting phrase to get used to.

Yep, Sephora announces their exclusive credit card while teaming up with VISA so you can use it anywhere. That means for gas..even for coffee.

They are said to launch it later this Spring and I think we can start rolling the ball now! I want to see how they market it to us in stores and if any of the benefits are worth it.

We know ULTA Beauty launched their credit card with VISA years ago and it might’ve been one of the best decisions they’ve done so early on in their retail career. Reason being is because their rewards system is KICK ASS and they know it!

It’s so magical to see how companies like VISA are eager to team up with ULTA and Sephora. It demonstrates strong and stable growth in beauty retail.

At ULTA, every dollar spent on the credit card is worth a point and while they accumulate over time, certain ranges of points are qualified as money off of your purchases. You can also use your reward money anytime. (On prestige makeup too!)

Not to mention the magazines and coupons that come in the mail with the classic $3.50 off.

So this is cool, I’ve hyped myself up for ULTA. But it’s Sephora that is launching their credit card now and last time I checked, points get us samples..small samples.

I can’t forget about that birthday gift though!

But seriously, Sephora’s rewards system isn’t up to par with ULTA’s when I think about how much they give back to the customer. Which is KEY to customer growth!

I would totally use their credit card for gas, makeup, shoes, etc if it meant the point system gave money back (reward money), the way ULTA does.

Do I think it’s worth spending more money for samples? No.

Do I think it’s worth spending more money for money back? Yes.

Thank you for coming to my Ted Talk.

While Sephora hasn’t hit us with the news yet, it might be because they’re attempting to fix how the reward system will play its part in the new credit card. *crosses fingers*

They did disclaim there will be some differences between the credit card rewards and the beauty insider rewards. Let’s just hope this becomes clarified. Only way to go from here is up!

Andrea Zaretsky, Senior VP of CRM and Loyalty at Sephora said, “The Sephora Credit Card was the next natural step in our loyalty journey…taking our client experiences to the next level through special access, rewards and perks.”

For those approved that don’t have a rewards membership already, they will be automatically signed up! So this is all supposed to be for the grand scheme of loyalty in the points system.

I agree, that’s a smart move! And Sephora might need a better point system incentive to add on. If they do change the benefits to reward money after years of petite-cute samples, ULTA will look like the OG of beauty retail 101. *flips hair*

Are you going to apply for the Sephora Credit Card? Tell me your thoughts below!

Enjoy your week lovebugs, xo

Advertisements

The Miracle of Mascara

Welcome back my beautiful friends. How’s everyone organizing their time to get their business handled?! While you’re on break from being a boss, let’s admire the power of MASCARA. You know you couldn’t live without it.

I admit, I usually say eyebrows frame the face and contouring is life but talk about framing THE EYES. Masacara takes the crown. I look like a boy without masacara!

Three reasons why I believe mascara does this miracle of enhancement.

1. Length – This was definitely the goal we all first wished for when we were little gals trying out mascara. It wasn’t even about the eyes at this point if i’m being honest. It was about how long I can make these dang eye lashes. SO FUTURISTIC, SUCH SORCERY. Brands like Covergirl and Too Faced claim their mascaras do just the trick.

Long lashes barely touching your eyebrows is such a feminine charm. The best way to lengthen your lashes is to find a wand that offers alot of bristles instead of those big, foamy ones. Skinny wands as well so you can see easier as you work your way up the lashes!

2. Volume – Now that I’m in a different stage, volume matters alot to me. I love the fullness it brings all the way down to the root. I’m not a fan of huge gaps in between each lash, volume makes your rims look thick! It fills in the perimeter of your eyes giving off a complete look. That being said, I love clumpy/thick lashes!

I know most people call clumpy lashes “tree branches”, yes I’ve heard this before. But I refuse to wear mascara if I’m not going to make it obvious, if that makes sense. Either way I have to remove it with a wipe at the end of the night so make both products worthwhile!

3. Pigment – My most recent obsession is the absolute intensity change it has on your eyes but also the face. Brands create different colored mascaras, like NYX Cosmetics with shades purple, green, pink and blue.

NYX Color Mascaras at $7.99

Even with dark lashes naturally, the mascara color “Blackest Black” is a common drugstore shade thrown in. LET ME SAY IT WORKS. It’s better for a dark-lash girl like me! My friends with light lashes go through such a change, it’s beautiful! For a softer look, look for mascaras in the shade “Brown”.

SO, WHAT HAVE I BEEN USING LATELY? I use more than one because the more, the better! Honestly I don’t know why, but all you need is a long-lasting one for the layers. I also use a waterproof mascara for special events and even just as a final coat so I know these lashes are going to stay on! Universal use, right?

I also scout for the formula of mascara. I prefer a thick base than thin formula because of my obsession with stand-out lashes. It’s all preference and trial there! Some say high-end mascara is undoubtedly better than drugstore but if the formula is right, I don’t see a problem!

What’s your favorite mascara? Any tips to volumize lashes? Comment below ❤

XO Paulina

Drybar gave me major hair inspiration again

Hello my beautiful friends ❤ I wish nothing but love and peace in your day and a wonderful holiday season thus far. I’m grateful for everyone who’s kept up with my life and letting my words make a impact on your lives.

May the word of love be shared and positive affirmations be reciprocated everyday.

– Your fav Sagittarius

Maybe it’s just me, but does anyone with long hair notice they don’t do anything to it anymore? Just air dry after the shower and hope the frizzes stay under control.

What about those days I used to obsessively straighten my hair and slick it back to a sleek ponytail? Or curl my hair and part it in the middle for a bouncy, 70’s effect?

So this wasn’t something I was randomly reminded of. But life has weird ways of reintroducing GOOD, FULFILLING care habits in our lives!

The end of November, I traveled to Las Vegas to celebrate my 21st birthday with my amazing mom basically funding the whole trip. Woot woot!

She booked an appointment to get my hair with Drybar! Working at Ulta Beauty a few years back, I know this brand is a huge seller in dry shampoos and treatments. I was so excited!

My stylist was the cutest! I didn’t know if she wanted to be in the picture aka that’s why you won’t see her face. She was so soft with my scalp and gentle brushing through my hair. I was sad my pineapple mojito was finishing so quickly!

I told her I envisioned loose Hollywood waves so she busted out her curler and went to work after my blow dry. So much talent goes into hair care and styling. Why is this so amazing to share with you all!?

One product that stood out to me the most was the first product she used right before blow drying my hair. It left my hair drying so soft to the touch and my curls came out so shiny! This prep step product is something I have to shop for this week.

After this total hair transformation for the day, I realized how much I’ve been LACKING in styling it. I need to get back into it! What a boost to my spirit and drive to my step.

What hair styles have you all been loving? Should I gather some cute ones and share them?

Xoxo PAULINA

Amp up for the club

Happy Sunday everyone!

Cheers for a new week and new ways to stay productive! I wanted to share my clubbing outfit out in D.C because it’s important to dress the part. Or else, no entry?

When you’re going to the club, it’s pretty much expected to dress glam and not like you’re casually going to the grocery store. This is perfect though because it’s pretty much the only excuse I have to wear my slim dresses and high heels!

My friend let me borrow her diamond choker from Fashion Nova and I was AMAZED at how my outfit upgraded just from adding an accessory.

Almost like it was meant to be. The diamond choker went perfectly with my cheetah print skirt from Material Girl. A great way to amp your outfit is to accessorize! A simple yet effective fashion solution 🤗

I was so inspired by this diamond choker from Fashion Nova that I compiled three more accessories from their site that I think COMPLETE any outfit.

Halternative Option Bra Chain ($12.99)


Diamond Ego Hoop Earrings ($8.99)


Snake Time Belt ($9.99)


Whether you want to show off your chiseled jaw or slim waist, there’s accessories for any body structure. I think that’s so important because it gives businesses more room to diversify their products! So basically we don’t all walk in the club with the same earrings…that would be unfortunate.

Take advantage of the summer weather and go out at night! Enjoy the night life and play to your accessories advantage.

See y’all next time xo

Rant with Pauly: Shade range consistency

Hi everyone!

How’s everyone celebrating their Friday tonight? Another week has flown by and for some reason I always have this irritating, lingering thought of some palettes I’ve been seeing launched.

I’m sure they’re of great quality! Morphe and Kylie Cosmetics have had amazing reviews globally and their profits seem in good shape.

But let’s talk about color scheme, shall we. Has anyone ever seen eye looks and they detail in their caption how many colors they used and you just can’t believe it? Warm, bronzey tones have a lot of shade ranges in common so it’s easy for them to look opaque and just too similar..

Duh, these colors are so effortless for a casual and even sultry look. But the idea that they’re so general and easy to use, makes you even question if it’s worth buying. Here are some pics of Morphe’s and Kylie Cosmetic’s palettes.

I could give atleast 3 pans that literally look the same! The idea of placing your brush on your eyes and expecting pigmented, unique shades just doesn’t come across these. Is it even worth the purchase or effort into launching?

Morphe Oh Boy Eyeshadow Palette


Morphe 25B Bronzed Eyeshadow Palette


Kylie Cosmetics The Bronze Extended Palette


I was so excited for the Gigi Hadid x Maybelline series but the range was so shockingly sad! And similarly, they’re very warm, dull/opaque tones. The shades just seem the same and it doesn’t makes my eyes pop at first glance. It’s hard, I get it.


Maybe some creativity will inspire a new wave of warm, bronzer tones. I just want to see some different scheme brought to the table.

While we’re here, let me show you some palettes I’ve definitely been eyeing this week. Or maybe obsessing over!

Violet Voss HG Eyeshadow Palette


Continue reading “Rant with Pauly: Shade range consistency”

Demi-Leigh Nel-Peters has been crowned!

Watching Miss Universe pageants since I was practically 5 years old is a HUGE reason why I dedicated so much love into this article. Miss Universe celebrates the power of femininity in so many ways – in ways that I think make us powerful human beings. Being an intellectual, a self-less friend, peace giver and a health advocate are only a few things a Miss Universe contestant must enlighten their voters and the judges.

Sunday night, Demi-Leigh Nel-Peters from South Africa was reigned Miss Universe. After Steve Harvey, this year’s host had announced South Africa would be crowned, Demi-Leigh raised her hands in disbelief and I could only imagine the emotions she was going through! What a magical moment to be sharing the stage with 91 other women from all over the world and wear the crown being placed by last years Miss Universe 2016 from France, Iris Mittenaere.

66th Miss Universe Competition

At the young age of 22, Demi-Leigh has been advocating for self defense. During the pageant, she shared her story of being robbed at gun point and how it ultimately changed her life. With the title of Miss Universe, Demi-Leigh wishes to start ‘Unbreakable’, a campaign consisting of experts teaching self defense and confidence-boosting for women around South Africa. Knowing your value and how no one can walk all over you was the premise of her motto on stage.

“It’s okay not to have a perfect life, and it’s okay to have emotions, and have feelings. If we are able to express our feelings more and share them with others, it’s so much easier to work through when you know there are people holding your hands and walking through this with you,” Demi-Leigh reassures.

IMG_5083

Back home in South Africa, this is MAJOR news. Demi-Leigh is the second Miss South Africa to win the Miss Universe crown since 1978. Aside from taking her modeling to the next level, she recently earned her degree from South Africa’s North Western University in Business Management. She urges women to understand how life is filled with hills and obstacles to overcome, but the humbling moment to look back and see all that you’ve done makes everything worth while.

During the question portion of the pageant, Demi-Leigh expressed her passion for equality and her hopes for a better future all around the world. “I want woman to be treated as equals in every part of the world. We are making great strides but there is still so much to be done.” She speaks on the wage gap in South Africa, women empowerment and self-defense.

img_5046.png

Can we talk about her gown for the final round?! A sleek, fitting tan dress with accents of sparkles to illuminate her olive skin. This dress was killer when she strutted down the walkway with some classic, ankle-wrapping silver heels. She let her curves take control as she wrapped her hair in a braided bun to extenuate her highlights – the color scheme fit to a 10!

You know we can’t skip the bathing suit round – a bright, yellow bikini to bring a smile on everyones’ face. Working hard for your body isn’t something to be ashamed of and we should all be proud and welcomed to show it off; A few contestants stated prior as a result for the backlash on the ‘bikini round’. This certain round in the pageant isn’t for men to critique their bodies or for anyone else really, it’s to celebrate the female body and all the healthy measurements we take to stay beautiful and fit. But would you look at those heels? Any girl who can strut in those is a winner to me!

demi-leigh-nel-peters-miss-universe-2017

So what exactly does a Miss Universe win for her time wearing the crown? According to their contest rules if a contestant is able to fulfill her duties, she will be given a year-long salary to spread advocacy of her choice, a luxury apartment in New York City, client representation in management agency WME IMG and my favorite part, access to all the premieres, fashion shows and even some opportunities to apply for acting roles.

Currently, Demi-Leigh is undergoing her ‘media week’ as the newly crowned Miss Universe. She will be attending conferences and press releases to unveil her plans for the upcoming year and what she hopes to accomplish back at home and all around the world for women.

IMG_5084

A true princess! I can’t wait to see where she’ll take her platform and the advocacy she has in store for empowerment. xo

Comment below if you’d like updates of her work during her time as Miss Universe!

Virtzy: A Revolution

Imagine an app that can be your beauty destination for all things inspiration, business, wellness and so much more. Sound like your kind of personal app?

Beginning of March, Isak Mirzak and Kristina Aran came with the idea to build a social media platform devoted to the beauty/wellness industry.  Think of it as your personal realm to stay in touch with artists and their ongoing creativity.

FullSizeRender

But it doesn’t stop there. I had a phone interview with the two co-founders in the concrete jungle of New York City.

www.virtzy.com

Download the app here!

“Our main goal (the mission) is to help beauty and wellness professionals run their businesses better…beauty professionals are able to build their portfolio from scratch and include their education, specialties and share videos/photos,” Kristina said.

Who better to trust than individuals who have been themselves, working in the industry?

Isak Mirzak is a graduate from the Fashion Institute of Technology in New York with a specialization in advertisement and graphic design. He is also a professional hair stylist with 20 years of experience.

Kristina Aran is a psychology undergrad from Queens College and later took her studies to a Masters at NYU in mental health counseling. Juggling all of that while working as a skincare and makeup researcher for private companies.

Follow their journey on Facebook , Twitter and Instagram here!

Isak mentioned the struggles he faced working as a hair stylist and managing all his portfolio work in several places at once. He also noted it was hard to balance his personal and professional life under one platform. As Isak and Kristina emphasized, your audience determines your business.

With Virtzy, your profile is strictly professional keeping new on-coming clients interested in your creativity. Making this your one-stop resume galore.

“We understand the challenges these professionals face. With this, we created a platform…We want to study the behavior of the professionals and think of how else we can make this platform a better place,” Isak added.

Virtzy screenshot 3

How is it possible to get the right audience for the right business? These strategic experts have confessed their secret. It’s all about the tools, behavior and feedback. AKA people like you and me!

“For right now we want to focus on the individuals, not businesses. We want individuals to be able to express who they are and share their unique touch/specialty,” Isak explained.

And that to me, is one of the best catches. Beauty professionals can sometimes feel swamped and overlooked by huge advertisements from businesses on other platforms. But to Isak and Kristina, it’s about us, the producer and consumer.

No gimmicks, no lies. Just truth and creativity. No more cringe-worthy ads popping up about the latest Fit Tea plan 20 percent off if you use someone’s code; This platform is about your purpose and contribution to the industry and clients.

Ok but what if I’m just a raging beauty junkie? What’s in it for me?

Virtzy has been discovered as a two-sided market, meaning it was made for you and me.

By having more professionals use Virtzy, you can stay connected with your favorite stylists and see what they’re up to. If you had trouble remembering who did your nails last week, you can look them up if they have a profile on site. Never miss out!

Virtzy screenshot 2

Use their profile to hunt for your next look as they upload their pictures or even book an appointment right on Virtzy.

Ahhh, a new weight has been taken off your shoulders. Search for professionals by location, name, industry or specialty. You won’t have to rely on how to search for a certain niche (like Google or Facebook) because with Virtzy, one click is all you need to find your destination.

“We have more than enough professionals to give something clients to search,” Kristina added.

FullSizeRender

What if you’re not ready to make a commitment? Virtzy has organized their app to give you a Pinterest-feel even when you’re not so sure what to look for yet. Scroll through specialities listed at the top with endless pictures and profiles like makeup, hair, tattoos, nails, personal trainers and more! 

“Our purpose was personal. I put in my 20 years of cutting hair and four years of college learning how to market and advertise. I want to do this not only for myself but for others. I have a gut feeling we’re going to be successful and make it big,” Isak concluded.

My time away from blogging and reading has mostly been spent on Virtzy just scrolling through pictures for my next summer-glow hairstyle. Not only is this app free, but it’s reliable when you’re on the search. Virtzy has you covered.