Penelope’s Boutique in Farmville, VA.

Right in the heart of Virginia lies Penelope’s Boutique, a jeweler and clothes store. It’s located right on Main street next to Uptown Café anytime you’re down to shop after some nice, hot coffee. Manager at Penelope’s, Amy Welch said, “We’re only in Virginia and we currently have nine stores all spread out through the state.”

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Penelope’s Boutique was founded in 1988 by Penelope Searcy herself in Lynchburg, VA and is now run as a family business. Farmville just celebrated their 29th year of having Penelope’s Boutique a part of their town.

Welch said, “We specialize in gifts pretty much for whoever you need to shop for. If we don’t have what you’re looking for, we can get it for you as well.”

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Walking into Penelope’s, I was blown away by the amount of accessories they had. They had multiple racks filled with necklaces, scarfs, wallets and plenty more! The whole store was organized by color scheme which made it that more aesthetically pleasing to the eye.

All along the walls were hangers and shelfs filled with casual and sports clothing. Around the center of the store had a clearance rack (smart shopping never hurt anyone) and a foot-wear display which they also sell the popular shoe brand, TOM’s.

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Towards the back of the store were display windows that kept all expensive jewelry like sterling silver, etc. If you’ve ever walked into Kay Jewelers (every kiss begins with Kay), you’ll know the feel of how Penelope’s Boutique is.

Welch said, “Ever since we added jeweler brands like Pandora and Alex & Ani, we’ve been receiving more Longwood students. Most students usually stop at boutiques closer to Madison street, but we’ve got a lot here too.”

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I must say, although I was walking around the store mesmerized at all the merchandise, it’s definitely not cheap. Let me put this into perspective. I walked towards the apparel clearance rack which had a sign at the top saying “50% off” and I thought to myself heck yeah! But looking at the tags, most of items stated “WAS $60.99, NOW $30.99” and I don’t know about you but that’s not really a sale or clearance item according to my wallet.

Welch said as a first-time customer, you’ll be asked for your name and email to start a clientele profile and receive weekly emails on hot deals and new products coming in. Hopefully these hot deals come sooner now as we approach Spring because as much as that store may hurt my wallet, I can’t resist. As we come closer to graduation, Penelope’s Boutique would be the perfect place to shop for gifts!

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Penelope’s Boutique is opened from 10 a.m. to 6 p.m. every day and is closed on Sundays. Go check it out and tell Amy I sent you!

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